It All Started with a Little Card

After years of being called “ma’am” by well-meaning service providers, Shelley came up with the idea of leaving a “Tip Card,” along with the usual monetary tip, to educate wait staff and other customer-facing personnel. “These people weren’t trying to be offensive,” says Shelley, “they just didn’t know any better. So I set out to help them understand, in a friendly, non-threatening way, how transgender people want to be addressed.”

Want to learn more? Shelley trains conscious, consumer facing organizations on the what, why, and how of serving as an ally to diverse clientele. Email Shelley at


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